Darnytsia Names New Reputation Management Director

Darnytsia Pharmaceutical Company has announced the appointment of Yaroslava Poliakova as  Reputation Management Director. In this role, she will be responsible for implementing the company’s communications strategy, overseeing corporate communications, and managing corporate social responsibility programs.

Darnytsia CEO Andrii Obrizan noted that the company consistently invests in communications as a key component of its long-term business development.

“We work systematically with a wide range of audiences — patients, the professional community, partners, and society at large. Strengthening this function allows us to communicate the company’s position more clearly and accurately, while maintaining open and transparent engagement,” he commented.

“For me, Darnytsia is an example of a Ukrainian company that thinks strategically and assumes responsibility not only for product quality and business performance, but also for its broader social impact. My goal is to further strengthen the company’s position as a responsible leader in the pharmaceutical market,” added Yaroslava Poliakova.

Prior to joining Darnytsia, Yaroslava Poliakova spent eight years as Director of Corporate Communications at OKKO, and previously held senior communications roles in the industrial and FMCG sectors.