“Berezhit sebe” (“Take Care of Yourself”) — From a Call to a Wave of Solidarity: Darnytsia Congratulates DTEK on Its Anniversary

Darnytsia Pharmaceutical Company has joined DTEK’s anniversary campaign, which brought together leading Ukrainian brands in sincere gratitude for resilience, courage, and contribution to supporting the country during the war.

For Darnytsia, this initiative has special meaning. Back in 2022, during the most difficult months for Ukraine, we were among the first to address the business community with the words: “Berezhit sebe” (“Take care of yourself”). This large-scale social campaign became not just a call, but real support for everyone who kept the country going: producing, delivering, healing, lighting, helping. We believed: taking care of yourself means taking care of Ukraine.

In 2022, we appealed to businesses to take care of themselves — because the country relied on them. In 2025, we are happy to see how this call has turned into a powerful wave of support and gratitude. DTEK’s campaign is yet another proof that Ukrainian business has not only endured, but has united.

Darnytsia’s “Berezhit sebe” campaign covered the whole country: outdoor advertising, transport, pharmacies, radio, digital channels. It became part of the company’s social responsibility strategy and a symbol of care that unites.

By congratulating DTEK on its anniversary, Darnytsia joined a nationwide initiative in which dozens of brands thank the company for its work during the war. Such mutual support is not just words, but true solidarity, which today is as important as economic resilience. Together, we prove: Ukrainian business is a community that knows how not only to work, but also to support each other in the most difficult times. The true strength of Ukraine is in unity.