Darnytsia Calls to Stop Information Attacks on the Pharmaceutical Market Reform
Official statement regarding the incident that occurred on May 26, 2025, during a working meeting in ZOOM format with the participation of representatives of the Ministry of Health and state authorities.
On Monday, May 26, during a Zoom meeting on healthcare reform, a cynical provocation took place, which bore all the hallmarks of a planned information attack. The fact that this discrediting action against the reform discussion and its participants was carefully orchestrated is evidenced by the immediate mass information campaign involving opaque Telegram channels and bloggers.
This is not an isolated incident, but a worrying signal: a reform that affects the interests of millions of patients and dozens of institutions is becoming the target of anonymous manipulations that undermine trust in professional dialogue as a decision-making mechanism.
During the meeting, an unknown user, using the name of the owner of Darnytsia Pharmaceutical Company, joined the conference under the account "Glib Zagoriy" and posted a provocative message with elements of discreditation in Russian in the chat, violating business ethics. The user then deleted the message and left the meeting.
Before this, the manipulative messages were publicly read out by the moderator, who demanded an explanation from the participants. A Darnytsia representative present at the meeting immediately spoke up, emphasized the fact of provocation by unknown individuals, and requested the chat administrator to identify them.
Such actions pose a threat not only to the reputation of an individual company. They destroy trust in institutions, reform participants, and cast doubt on the legitimacy of the discussion as an open process.
Throughout the full-scale war, Darnytsia has remained a reliable partner of the state: the company systematically invests in the production of quality medicines, supports the Armed Forces of Ukraine and humanitarian initiatives, diligently fulfills its tax obligations, and provides jobs for thousands of Ukrainians.
“We call for an end to information attacks in the form of setups and anonymous manipulations — such actions undermine trust not only in individual participants, but also in transparent professional discussion as an institutional process,” emphasized Kateryna Zagoriy, the member of the Darnytsia Board of Directors.
Darnytsia expresses its gratitude in advance to Ms. Iryna Vereshchuk for supporting transparency in the pharmaceutical market and fully supports the need to record and investigate such incidents in accordance with established procedures. We are open to cooperation with government authorities and ready to provide technical, legal, and communication support during the investigation.
A separate official request to record the incident has been sent to the meeting organizers and representatives of state authorities.
We are convinced that such incidents must not become the new norm. If business discussions turn into a field of anonymous provocations, it means the loss of the foundation for any reform — trust.
That is why we insist on investigating this case as a precedent that requires not only technical documentation, but also an update of security and responsibility standards in communication between the state and business.
For reference
Darnytsia is a leading pharmaceutical company in Ukraine, upholding the principles of transparency, integrity, and social responsibility.
Since 2022, the company has paid almost 2 billion UAH in taxes.
During the full-scale invasion, Darnytsia has provided charitable aid to the country totaling over 432 million UAH.
The company systematically invests in new products and, even during the full-scale war, has launched 44 new medicines on the market. Since February 25, 2025, it has reduced prices by 30% on 20 of its most popular medicines.