Anna Zakharash Joins the Board of Directors of Darnytsia to Oversee Strategic Marketing Transformation and Brand Development

Darnytsia Pharmaceutical Company expands the Board of Directors and focuses efforts on strategic marketing and brand positioning. This direction will be headed by Anna Zakharash, an expert in marketing and reputational communications with international experience and the highest qualifications.

Darnytsia is the leader of the Ukrainian pharmaceutical industry, which continues to support the health care sector owing to the development and production of modern and high-quality medicines. The Board of Directors of Darnytsia, understanding the importance of strategic communications and building trust in the brand, is starting the stage of marketing transformation for more effective work with consumers and market players. For this purpose the membership of the Board was supplemented by the position of director, who will take care of the relevant direction.

"We are glad to welcome Anna to our team. Her extensive experience and strategic vision are exactly what we need to take the Darnytsia brand to new heights. I am sure that the rethinking of the marketing approach under Anna's leadership will strengthen our position as a leader in the pharmaceutical industry," said Glib Zagoriy, Executive Chairman of the Board of Directors at Darnytsia.

Anna commented on the beginning of a new page in her career: "I am happy to join a highly professional team in a new role for me. It is important for me that Darnytsia is not only an impeccable manufacturer of medicines, but also a company that invests a lot in the health of the nation."

For reference

Anna Zakharash is a PR and marketing professional, an expert in anti-crisis communications and reputation management. She has over 20 years of integrated communications management experience, holds degrees from the Chartered Institute of Public Relations and the Chartered Institute of Marketing, and completed an Executive MBA from Sheffield University majoring in marketing.

Anna was recognized as the best PR director of Ukraine in 2020 according to the MMR publication; her projects have received numerous awards, including the European Excellence Award, SABER and Effie. From 2016 to the beginning of 2024, Anna was the Director of Corporate Communications at Kyivstar, which is part of the international VEON Group.