Corporate Communications Director of Darnytsia Told About the Company Narratives During the Big War
Corporate Communications Director of Darnytsia Pharmaceutical Company took part in the meeting of the Strategic Communications Club.
The event was organized by CAT-UA non-governmental organization, the goal of which is to achieve transparent and modern principles and formats of communication in Ukraine and abroad, as well as TCA Ukraine - USAID project "Transformation Communications Activity".
The meeting was attended by scientists, fact-checkers, representatives of government, business and the media. It was said that strategic communications play a leading role in times of a big war. That is why it is now critically important to find narratives that will help bring our victory closer.
Representing the business, Vasyl Hubarets spoke about the transformation of Darnytsia's communication approaches. If, at the beginning of a full-scale invasion, strategic communications were aimed at supporting people, now, when the country is in a war of attrition, support alone is not enough. It is already necessary to talk about the future and development, because our victory will certainly come.
He also shared the cases of Darnytsia, which demonstrate that the company systematically extends a helping hand to those who need it. Darnytsia helps with medicines, funds, and basic necessities. This approach is not purely communicative. This is the contribution of Darnytsia to the future victory, as well as loyalty to the values of Darnytsia, one of which is humanity. The company's narratives are built on this.
"All of us are going through profound transformations today. The field of communications is the first to respond to all changes that occur in people's minds. We at Darnytsia keep our finger on the pulse of all events. We know our consumers, feel their needs and lend a friendly shoulder where it is needed. The basis of our communications is honesty, transparency and care for our people," said Vasyl Hubarets, Corporate Communications Director of Darnytsia Pharmaceutical Company.