Darnytsia Has Received the X-RAY Award From Marketing Media Review For the Best Marketing and Communication Project Aimed at Interaction With the Consumer
Darnytsia Pharmaceutical Company has received the X-RAY award from Marketing Media Review for the best marketing and communication project "The Mystery of Pharmaceutics" (Brand Experience nomination).
In order to be closer to their consumers, Darnytsia employees have created a bright showcase in the Good Day Pharmacy located in the center of Kyiv, where the production processes of the leader of the pharmaceutical industry of Ukraine are demonstrated.
Through a kind of show, a wow effect is achieved, which reflects the high technology, science and modernity of Darnytsia.
Such a project is unique in the pharmaceutical market of Ukraine.
Firstly, Darnytsia became the only one among Ukrainian pharma companies that offered their consumers an interactive and unique way of relations with their brand.
Secondly, the project has a powerful social component. It is about learning new things, discovering other aspects of familiar things, positive impressions. After all, Darnytsia is not just a successful business. It is a responsible business capable of initiating transformations needed by society.
Thirdly, "The Mystery of Pharmaceutics" has a very broad target audience. Since everyone interacts with medicines in one way or another, seeing how they are created is interesting for both children and adults. Moreover, to those being a kind of witnesses of the creation of already familiar tablets, they become even more familiar, closer, truly "their own".
"We are very pleased to receive the award from Marketing Media Review. In fact, this project is for people and about people. We are happy to create positive impressions in the terrible times of the full-scale war. As a responsible business, we find it important to support Ukrainians, to help them, to distract from the disappointing reality, because caring is what we do," says Vasyl Hubarets, Corporate Communications Director of Darnytsia Pharmaceutical Company.
