61% of Ukrainians book medicines online and pick them up at pharmacies, and only 15% buy them online with home delivery
According to the study of Gradus Research* commissioned by pharmaceutical company “Darnitsa” visiting pharmacy is still the most popular way to buy medicine.
The most popular ways to purchase pharmaceutical products are a direct visit to the pharmacy (81%) and advance online booking to receive the order at the pharmacy (61%). At the same time, only 15% of Ukrainians (at least once in the last 6 months) ordered pharmaceutical products online with home deliver.
The main reasons for using the service for booking pharmaceutical products online and receiving them at pharmacies are price reduction due to advance booking (70%) and the ability to compare prices with other pharmacies (65%).
The motivation for ordering pharmaceutical products online with home delivery is the convenience of using this method while being sick (50%) and the ability to order them at any time of day (40%).
The lack of need for booking because of the constant availability of medicines at the pharmacy (34%) and the preference to order directly from the pharmacy (27%) are the main barriers for using the online booking service for pharmaceutical products.
The main barriers for ordering pharmaceutical products online with home delivery are unwillingness to pay for medicines delivery (46%), lack of need for delivery from pharmacy because of its proximity (38%).
83% of purchasers of pharmaceutical products usually compare prices of medicines before purchase. Checking prices on specialized websites (72%) is the main way to compare prices of pharmaceutical products before purchasing them.
Reference
PJSC Pharmaceutical Company “Darnitsa” was founded in 1930 and is celebrating its 91st anniversary this year. Since 1998, “Darnitsa” has been Ukraine’s leader in the production of medicines in volume terms. The strategic areas of portfolio development are cardiology, neurology and pain management. During 2015-2020, “Darnitsa” has launched 50 pharmaceutical brands on the market.
*Gradus Research study commissioned by pharmaceutical company “Darnitsa”, 1517 interviews, men and women aged 18-60, living in Kharkiv, Kyiv, Lviv, Odesa, Zaporizhzhia and Dnipro, November 2-8, 2021.
