Darnytsia Came Forward with a New Communication and Encoded Its Letter ‘D’

Pharmaceutical Company ‘Darnytsia’, proceeding with ‘This is Ours’ communication, encoded  letter ‘D’ of its logo:

• Do an exploration of new things to make life better.
• Do things together to overcome challenges.
• Do good to people and be there for them at all times.
• Do for millions of Ukrainians by taking care of their health.

Today, Ukrainian men and women take care of protecting their country from the aggressor, support their relatives and friends, and help everyone in need of help.

As a national pharmaceutical manufacturer, Darnytsia also shares its warmth, love, care and manifests it in a video that is part of the new phase of ‘This is Ours’ campaign.

This time, the campaign has two communication vectors: social and brand communication.

The first one is aimed at supporting the morale of millions of Ukrainians, and the second one is aimed at consolidating the understanding that Ukrainian medicines are effective and affordable.  

The campaign will be held in digital and offline.

This phase is a logical continuation of the previous one, which was held last winter and spring and was aimed at Ukrainian companies and ordinary Ukrainians.

During that phase, the company placed billboards with ‘Take Care’ appeals to Nova Poshta, Kyivstar, Silpo, Rozetka, Ukrzaliznytsia, and DTEK. It was an effort of solidarity with various national businesses that united in their resistance to the aggressor.

At the same time, billboards in Ukrainian cities urged all Ukrainians to take care of themselves as well, while giving them tips on how to preserve and promote their health.

Just as it was then, the new campaign was developed by Postmen, a Ukrainian communications agency.

‘We have been cooperating for more than 5 years, during which time we have developed a real partnership. This is the case when the agency hears its client, and the client heeds the words of the agency. Synergy made it possible to make this story real’, Anna Seniuk, Creative Director at Postmen, shares her impressions of the campaign.

‘Especially in times of major war, such business communications should primarily be beneficial, socially responsible, and responsive to the needs of society. People trust businesses whose activities they understand’, Vasyl Hubarets, Director of Corporate Communications at Pharmaceutical Company ‘Darnytsia’, comments on the campaign goals.